Blogs, Audio or Video?
This is one of the number one questions we receive from website owners throughout the world.
DO ALL THREE:
Saying to do all three on a consistent basis is just asking way to much from a busy business owner.
The amount of time and what you’re actually good at plays a huge roll also. So before getting started with blogs, audio and video consider these factors below.
Who Will Read Your Content?
When it comes to creating website or blog content, you always want to put your audience first.
This means not only making sure your content provides value, but also that it’s in a format your audience will appreciate.
A perfect example of this can be seen with article content. The internet already has over a billion active websites, which are all pushing out a massive amount of text content daily.
However, if you want to show up in Google you are going to have some massive competition.
On the flip side, there is also social media and video outlets like YouTube, which have more engaging content, but also with less saturation.
Throw audio into the mix and you have a whole audience of podcasting and streaming music/radio stations just waiting to hear what you have to say.
As website owners it’s your opportunity to find which medium works best for your audience, and how to deliver it to them.
Figure Out How To Build Relationships With Your Website Visitors:
Video content is the best way to build relationships with your customers. You can make your videos useful, educational and engaging to provide value to potential clients.
People are far more likely to engage with and share your stories and posts if they contain images, graphics, audio clips or video presentations.
We’re all aware of this. If you’re continually pushing endless strings of dry text against a stark-white screen with maybe one, unrelated, image thrown-in for good measure… well… your reward will undoubtedly match your effort.
Who’s Your Ideal Client?
Not all audiences are created equal. By this, I mean that those who read blogs, don’t necessarily listen to podcasts and vice versa.
Likewise, not everyone who watches videos wants to read a blog. So how do you know which medium your target audience engages with more? Research. This can be done two ways.
First, Google it. There’s research out there for every media form and industry with respect to who they’re more popular for.
Whether you want to know who listens to podcasts, who watches videos or who reads blogs, you can find that information by taking a couple of hours to figure it out.
While you’re at it, search for which social media platforms are the most popular for your audience or pay someone to do it for you.
After all, you can create the best content on the web or be the best person for the job, but if you don’t let your audience know you’re there, they won’t find you.
What Do You Enjoy?
We think this is the most important and even most effective strategy when planning your website content strategy.
Before committing to anything you’ll need to decide what you’re most comfortable doing on a consistent basis.
Do you enjoy writing blogs and articles, do you enjoy performing Facebook Lives and connecting with your fans or would you prefer being behind the camera and just speaking on audio.
No matter what you decide you need to be consistent and just start doing.
Schedule your content for once a week and then make sure you leave yourself enough time to share across your networks.
It’s a great way to build your brand, educate your potential clients and start getting new leads back to your website.
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