In this episode of Whiteboard Wednesday, Brad Smith shows you what to say and do when you are following up with a new lead from your website.

We know it’s much easier to connect and build a relationship with a customer face to face. When it comes to online relationships we need to be prepared, know what to say and build value the best we can. Brad Smith shows you how to build that online relationship with customers, build value and sign up a new lead.

  • Ask them what their goals are
  • Ask them what they are expecting
  • Be prepared to schedule a time
  • Gather contact info to ensure follow-up

By making the focus on them, relating their situation with someone you’ve worked with in the past and being prepared to follow up you’ll see a much higher sign-up rate from your website.

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